EP 013: Stand Out In Your Chosen Niche with Dorie Clark


Guest: Dorie Clark (www.dorieclark.com)

Welcome to this week’s episode of The Influence Insider Podcast! I’m willing to call it now…I really think we have another classic episode on our hands here. Dorie Clark, best-selling author of “Stand Out: How To Find Your Breakthrough Idea and Build a Following Around It” explores with us her five-step strategy that describes how to be a recognized expert, while offering some incredibly timely advice for traversing the potential pitfalls along the road.

You’re going to want to grab a pen and pad with this one, because its chock-full of tips and strategies for creating and keeping momentum going on the path to thought leadership, regardless how much of a beginner you might be.

Again, easily one my favorite interviews on the show. I’d love to hear what you think in the comments below.

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Here are some of my notes from the interview:

Intuit study says that by 2020, 40% of the American workforce is going to be freelancers.

You don’t have to be a world-class expert, but a reason needs to come to mind if people were to ask, “why are you here?”

There are 5 principal paths expert typically used to become recognized experts in their field; but pick one or two you resonate most with to start.

If you have an idea important enough, you’re doing someone a disservice by not sharing it.

Your differences are the different lens that you probably going to be able to see the gaps you can fill and make a difference.

In the beginning, building trust, providing great value and information for people is most important.

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Resource Mentions:

Stand Out: How To Find Your Breakthrough Idea and Build a Following Around It: Dorie Clark – Dorie Clark explains how to identify the ideas that set you apart, promote them successfully, and build a community of followers.

5 Stages of Grief: Elizabeth Kubler-Ross – Describes a series of emotional stages experienced by survivors of an intimate’s death, wherein the five stages are denial, anger, bargaining, depression and acceptance.

Joseph Campbell and The Structure of Myths – Campbell discusses his theory of the journey of the archetypal hero found in world mythologies.

Stand Out Self-Assessment Workbook: Dorie Clark – Walks people through the process of developing their own breakthrough ideas and spreading the word about them.

Travis Kalanick, Co-Founder of Uber – Co-founder of the peer-to-peer file-sharing company Red Swoosh and the transportation network company, Uber

Traffic and Conversion Summit – Annual digital marketing conference hosted by Digital Marketer.

Stand Out Networking: Dorie Clark – How to turn brief encounters into mutually-beneficial and lasting friendships—in both your personal and professional life.

James Clear, blogger “studies successful people across a wide range of disciplines — entrepreneurs, artists, athletes, and more — to uncover the habits and routines that make these people the best at what they do.”

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Courtney Wesh interviews top-tier entrepreneurs, branding strategists, communication experts, and industry influencers in order to expose entrepreneurs and ambitious professionals to powerful strategies for creating, growing, and leveraging influence.

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