EP 011: Persuade and Influence Through Storytelling with Annette Simmons

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Guest: Annette Simmons (annettesimmons.com)

Welcome to another episode of The Influence Insider podcast, brought to you by courtneywesh.com. In this episode, I get a chance to speak with Annette Simmons, best-selling author of Whoever Tells The Best Story Wins, a book where the concept of storytelling as a vehicle to persuade and influence is explored to the fullest.

But, this particular show is different.

If you’re expecting a how-to manual on how to be a riveting storyteller, with no need to give yourself over to the process of understanding it, you’re going to be disappointed.

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Even with the extra effort Annette makes in the 2nd edition of Whoever Tells, she’s still a proponent of experientially learning what works and what doesn’t, on the road to becoming a masterful storyteller.

This mentality of applying “don’t miss the forest for the trees” ended up being coined “storythinking,” and it forces you to reject the no-nonsense, just the facts, ma’am take to what is an incredibly nuanced process.

So take your time, savor the journey, and let yourself absorb the lessons Annette sprinkles throughout this interview. Couple that with reading Whoever Tells The Best Story Wins, and start applying the principles she explores in this interview in your communications.

You’re bound to be moved by the results.

Here are some of my notes from the interview:

  • You can see the facts, or you can see the story.
  • Storytelling by nature is less focused, because it shows the big picture.
  • When telling stories, remember to be as sensory as possible.
  • Emotional reasoning is storytelling.
  • You’re already a storyteller; become aware of the story you’re telling, and decide if that’s the story you want told.

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Resource Mentions:

Whoever Tells The Best Story Wins

The Story Factor

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Courtney Wesh interviews top-tier entrepreneurs, branding strategists, communication experts, and industry influencers in order to expose entrepreneurs and ambitious professionals to powerful strategies for creating, growing, and leveraging influence.

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