EP 031: 3-1-3: The Death of The Elevator Pitch


Welcome back to The Influence Insider Podcast! I’m excited to get back to talking about how you can be the influencer you know you can be in your space.

Today’s guest, Ryan Foland, shows us how to powerfully demonstrate the value you bring, without using the lame elevator pitches that no one wants to hear. Bottom line: you’ll stop wasting time on selling yourself to people who aren’t your target market.

This episode is longer than usual, but it’s because Ryan takes me through a powerful exercise where I use my wife’s career as a clinical psychologist as an example to demonstrate his model.

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In this episode you’ll learn:

  • It’s more effective to communicate with a story first, and then transition to analytical conversation.
  • Asking questions of your intended audiences isn’t the only important thing. It’s also crucial to value and listen to their answers.
  • How fast we talk affects our ability to control and powerfully convey our emotions.
  • Ryan runs a quick workshop with me on how to incorporate 3-1-3…and shows just how adaptable it is.

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Resource Mentions:

Ryan Foland’s Site: Find out more information about Ryan’s 3-1-3 coaching, keynote speaking, and more.

Ryan’s Instagram: Ryan uploads a daily drawing and motivational quote on his personal Instagram.

Ryan’s Twitter: Follow him @RyanFoland and follow update on his upcoming book with the hashtag #313book

Influence Tree: Ryan Foland and Leonard Kim’s influence-creation program, Influence Tree helps you grow your personal or business brand.

Toastmasters: Toastmasters International is a world leader in communication and leadership development. Members improve their speaking and leadership skills by attending one of the 15,400 clubs in 135 countries. 

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About Author

Courtney Wesh interviews top-tier entrepreneurs, branding strategists, communication experts, and industry influencers in order to expose entrepreneurs and ambitious professionals to powerful strategies for creating, growing, and leveraging influence.

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